How To Get More Customers

Benefits of Social Networking For Business

Benefits of Social Networking For Business

Increase Visibility

Social networking websites such as Facebook and Twitter allow you to enhance your brand. These types of websites give a company more visibility on the Internet. Social networking allows consumers to invite businesses into their social circles. As they do, companies have the opportunity to improve their image and reach a larger number of consumers throughout the day. This increases the awareness of the brand name among the consumers who use the product and services. All of this will lead to increased sales in the long run.

Improve Search Engine Ranking

Setting up your social networking profile correctly is essential to improving search engine ranking for your website. Every social networking profile has a section to list a website. This should be listed to get consumers to your website. Whenever a consumer or prospect from a social networking site goes to your webpage from the social site, which is like social proof for the search engines. The more they see people visiting your site from social networking sites, the more they believe your site is liked and will move it to the top.

Attracting New Prospects

Social networking brand awareness will lead to your company bringing in more consumers. This is the result of free advertisement potential that exists from social networking referrals. As you begin to place your brand on a variety of social websites your visibility potential is significantly increased. The more you are seen the more curious consumers become even if they have no need for your product or service immediately. They will begin to seek out more information about the product. If you have your marketing and sales copy set up right, they will convince themselves to buy it even if they don’t really need it right away.

New Connections

There are many businesses that provide complimentary services and products. Making a new connection with a brand that has more financial backing as well as more exposure is one of the goals of companies all over the world. This is made possible through social networking. Companies are easily able to find one another when they have a presence on a number of social networking and media websites.

Get News Out Faster & Cheaper

Social networking and media allow a company to spread news to the consumer faster. Telling a consumer that a sale is coming used to mean sending out fliers through the mail or distributing them within the store. This is costly and slow compared to social websites. Social media provides a way for your business to write a short message that is posted on a social media website which details the latest news. With the click of a mouse the consumer will have all the information they need in a short period of time.

In summary the benefits of social networking for business are:
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  • Increased Visibility
  • Increased Search Engine Ranking
  • Get More Customers
  • New Connections
  • Spread News Faster & Cheaper
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About The Author

Claude Bailey

Claude W. Bailey, III is the founder and CEO of Weston Bailey, LLC, a digital marketing agency that helps entrepreneurs capture, connect, and close new customers. His goal is to consult small business owners how to succeed by understanding, navigating, and gaining a strategic advantage by automating the marketing process. Claude earned a Master’s degree from the University of Michigan and a Bachelor’s degree from the University of Cincinnati. He holds two U.S. Patents in the automotive industry. He has achieved Amazon Best Selling status for his book Dental Marketing.

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