Local Business Marketing Strategy

Local Business Marketing Strategy

Is your business website generating new leads daily? Are you looking for a website makeover analysis and SEO audit? Has your website had the same layout for the past few years? Does the design of your website support all of your local business marketing strategy… such as mobile marketing? These are just a few of the questions you might consider when thinking about doing a website makeover.

The general goal of a website is to generate leads and covert those leads into sales. But you also might want to create an on going relationship with prospective customers. So that they might begin to get to know you, like you and trust you. When this happens consumers feel comfortable buying from you and referring you to others. If your website is not accomplishing those goals, it is time to think about a website make over analysis.

Are you getting enough organic, search engine traffic to your website? How does your website rank in the search engines for your primary keywords? Are your prospective customers able to easily find you when they are searching for the products and services that your offer? An SEO audit will help to answer these questions and more while supplying you with some strategies to help you achieve the goals you have set for your website.

A local online marketing analysis should examine your website and offer some critiques of the layout of the site, the look and feel of the design, readability of the copy, etc. Here are some of the factors that might be covered in a website makeover analysis and SEO Audit.
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  • Feedback on the site’s navigation
  • Competitive Analysis in terms of keywords, traffic and links
  • Recommendations for getting more, relevant in-bound links to improve page rank
  • Analysis of on-site SEO elements including use of meta data, keywords, and images
  • Ideas for incorporating video and audio to your site
  • Examination of call to action copy and elements
  • Ideas for how to reduce your bounce rate
Once these elements are examined the SEO service provided should provide actionable advice about how to:
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  • Improve both on page and off-site SEO
  • Improve your site’s navigation
  • Develop an automated email follow-up system
  • Optimize your site for social media marketing
  • Attract more targeted traffic
  • Generate more, better quality leads
A websites makeover can help you find lots of ways you can improve your websites performance making it more efficient at generating leads and sales. As an entrepreneur, your focus should be on your area of expertise not on the latest web technology. When it comes to your website and making it perform to its potential team up with a specialist in Online Marketing and website design. They should be able to answer your questions and make your site profitable.

Act quickly at finding an online marketing company that can perform an SEO audit. There are several companies that do this for free. We are one of them.

We have a video for you to watch if you are ready to learn more about our website makeover analysis and business x-ray report. Just click the button below to learn more.

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About The Author

Claude Bailey

Claude W. Bailey, III is the founder and CEO of Weston Bailey, LLC, a digital marketing agency that helps entrepreneurs capture, connect, and close new customers. His goal is to consult small business owners how to succeed by understanding, navigating, and gaining a strategic advantage by automating the marketing process. Claude earned a Master’s degree from the University of Michigan and a Bachelor’s degree from the University of Cincinnati. He holds two U.S. Patents in the automotive industry. He has achieved Amazon Best Selling status for his book Dental Marketing.

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