Local Marketing Strategy

Use Local Search Engines as a Local Marketing Strategy

Are you looking for a local marketing strategy to attract local customers? This article will discuss using local search engines to reach your local prospects.

As you may be aware the Yellow Pages are out and the Internet is cool. 97% of all consumers now use the Internet when researching products or services in their local area. Eight out of ten consumers who research online call or visit a store – and 60% of those end up buying. Local search engines are what your local prospect uses to find a business that will solve their need. People search the Internet to find a local restaurant, dry cleaners, auto mechanic, barbershop, grocery store, plumber, dentist, doctor, etc. The list goes on.

People find local businesses online through local search engines such as Google Places, Yahoo! Local, Bing and Yelp. These types of sties are important because they allow users to give ratings and reviews of a business. This is important for your business because a positive reputation online will rapidly grow your business. Instead of consumers asking their neighbors for a referral, people are now beginning to check these directories for ratings and reviews.

How do you start with local search engines?

It costs nothing but time to do it yourself. First collect all the information about your business. When you submit your business to the local search engines above, you’ll need a basic business profile. A business profile includes the business name, address, telephone numbers, website and your business category. You’ll also need to submit additional information such as the year your business was established, a slogan and the accepted payment method. To complete your listing also submit pictures of your products and services. List certifications, professional associations, brand names, hours of operation and links to your YouTube videos. Submit your listing to at least Google Places, Yahoo! Local, Bing and Yelp.

There are additional local search engines that attract local consumers. To learn more about other local search engines that influence consumers sign-up for our Business X-Ray Report. It is complimentary for new customers. The report will educate you on what is required to increase the online visibility of your business in local search engines. The report will prioritize and list five tasks to implement right away. It will also summarize your visibility with a score between zero and one hundred. Of course one hundred being the best. Sign up today, and receive a personal call from the CEO and Founder of 24/7 Online Marketing. He reviews the report with you personally to ensure your success.

Business X-Ray Report

Sign-up to learn if your local consumers see your business online.

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About The Author

Claude Bailey

Claude W. Bailey, III is the founder and CEO of Weston Bailey, LLC, a digital marketing agency that helps entrepreneurs capture, connect, and close new customers. His goal is to consult small business owners how to succeed by understanding, navigating, and gaining a strategic advantage by automating the marketing process. Claude earned a Master’s degree from the University of Michigan and a Bachelor’s degree from the University of Cincinnati. He holds two U.S. Patents in the automotive industry. He has achieved Amazon Best Selling status for his book Dental Marketing.

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