Is Your Website Mobile Friendly?

In this video you will learn where to test your website to see if it is considered mobile-friendly.

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Smartphones have changed the world! Everyone has a smartphone with them and are constantly using it to stay connected and look for information. The number of smartphones has passed the number of personal computers. In the USA, 94% of people with smartphones use it to search for local information. According to a Nielsen Company and Google, Inc. published mobile search report.

Why are people using mobile? Because of speed and convenience. That's what 81% of people surveyed said. Even when people are at home or work, 77% of people still search using their smartphone.

Why is this important to you? Because 28% of mobile searches result in either a store visit, phone call, or a purchase. When people use mobile search to help make decision they are;

  • 51% more likely to make a purchase
  • 57% more likely to visit a store
  • 39% more likely to call a business
  • 30% more likely to visit a retailer website

This follow-up activity happens fast! 63% of mobile search follow-ups occur within one hour of the initial search. 84% occur within five hours.

Imagine what this would do for your business.

Here are the top 5 industries that benefit the most from mobile searches, based on the number of follow-up actions per mobile search.

  1. Beauty, with 3.56 follow-up actions
  2. Auto, with 2.52 follow-up actions
  3. Travel, with 2.20 follow-up actions
  4. Food, with 2.08 follow-up actions
  5. Tech, with 2.07 follow-up actions

Therefore, if your website is not mobile friendly, then you are missing out. Google will penalize your website in the search rankings if it is not mobile friendly. To ensure your success, they  have created a free mobile-friendly test.

Links

  • Google Mobile Friendly Test
  • If your website doesn't pass the test, then you will need a responsive website. Ask your web developer to create a responsive website. If you are doing it  yourself there are hundreds of responsive design templates you can choose from for under $100 at Themeforest.net.